Promotion of beekeeping as a potential option for agriprenureship: Insights in context of Mann Ki Baat (Inner thoughts)

Scientific beekeeping can be a potential and possible emerging entrepreneurial option for the smallholders’ livelihood security. It stimulates economic transformation, helps in nutritional security enhances ecological resilience as emphasized by Hon’ble Prime Minister of India his 91st episode Mann Ki Baat, aired on 31 July 2022. The present study has examined critical factors responsible success under various farming systems with focus individual/group beekeepers. Using semi-structured interview schedule, was conducted sample size 40 individual beekeepers group (comprising 2,221 members) selected purposively from 26 States/UTs covering 56 districts country. Middle aged (47.50%) within range 35–50 years were observed to more enthusiastic enterprise showing optimal gender discrimination male dominance 92% 77% case group, respectively. Capacity built KVKs before after Baat episodes facilitations, perceived inspiring 32.50% 25% venture agri-business beekeeping. In marketing honey honey-based products, middlemen intervention (22%) compared (6%), whereas (24%) had better online system than (8%). Beekeeping proved profitable farmers earned net income ₹1,28,328 ₹92,947 per 50 bee hives B:C ratio 1.45 1.55, This also been tune Minister’s emphasis an alternative source sustainable highlighted at national conclave natural 16 December 2021. revealed that ‘pesticide residual problems’, ‘low level knowledge quality parameters’ ‘lack proper storage facility’ some major obstacles faced enterprises. paper accentuates challenges sector suggests strategies its expansion viable business enterprise.